GEO Series Resources

GEO

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  1. Frontiers (2023) A Longitudinal Study on Artificial Intelligence Adoption Frontiers in Artificial Intelligence
    Link 1 series, 1 articles
    GeoHigher educationAi searchMarketing strategyDigital transformation
  2. Microsoft (2024) AI at Work: The Future of Productivity Microsoft 2024 Work Trend Index
    Link 1 series, 1 articles
    GeoHigher educationAi searchMarketing strategyDigital transformation
  3. IBM Institute for Business Value (2024) Domain-Specific Performance in AI-Driven Content Discovery AI Search Optimization Study
    Link 1 series, 1 articles
    GeoHigher educationAi searchMarketing strategyDigital transformation
  4. Researchers (2024) Factors Influencing Students' Adoption of AI Research Tools: A Logistic Regression Analysis SSRN
    Link 1 series, 1 articles
    GeoHigher educationAi searchMarketing strategyDigital transformation
  5. Entrepreneur (2024) Gen Z is Using AI (ChatGPT) at Work and Proud of It, Survey Finds Entrepreneur
    Link 1 series, 1 articles
    GeoHigher educationAi searchMarketing strategyDigital transformation
  6. Aggarwal, P., et al. (2023) GEO: Generative Engine Optimization GEO Research Framework
    Link 2 series, 2 articles
    Academic integrityCitation systemAi contentUx designValidation toolsGeoHigher educationAi searchMarketing strategyDigital transformation
  7. McKinsey & Company (2024) How Generative AI is Transforming Information Discovery The Future of Search
    Link 1 series, 1 articles
    GeoHigher educationAi searchMarketing strategyDigital transformation
  8. Researchers (2024) Is ChatGPT Massively Used by Students Nowadays? A Survey on the Use of Large Language Models arXiv
    Link 1 series, 1 articles
    GeoHigher educationAi searchMarketing strategyDigital transformation
  9. Digital Education Council (2024) Key Results from DEC Global AI Student Survey 2024 Digital Education Council
    Link 2 series, 2 articles
    GeoHigher educationAi searchMarketing strategyDigital transformationAiCognitive scienceHuman-computer interactionProductivityLearning
  10. SpringerOpen (2023) Students' Voices on Generative AI: Perceptions, Benefits, and Challenges in Higher Education SpringerOpen
    Link 1 series, 1 articles
    GeoHigher educationAi searchMarketing strategyDigital transformation
  11. Campus Technology (2024) Survey: 86% of Students Already Use AI in Their Studies Campus Technology
    Link 1 series, 1 articles
    GeoHigher educationAi searchMarketing strategyDigital transformation
  12. McKinsey & Company (2024) The Economic Potential of Generative AI: The Next Productivity Frontier McKinsey Global Institute Education Research
    Link 1 series, 1 articles
    GeoHigher educationAi searchMarketing strategyDigital transformation
  13. Computing Students Research (2024) The Evolving Usage of GenAI by Computing Students arXiv
    Link 1 series, 1 articles
    GeoHigher educationAi searchMarketing strategyDigital transformation