GEO

GEO Series

Mastering Generative Engine Optimization for higher education - from understanding AI-driven search to implementing comprehensive strategies that make your institution visible in the age of artificial intelligence.

Articles in this Series

Generative Engine Optimization (GEO) is revolutionizing how students discover universities. Learn why higher education needs to optimize for AI-driven search results and generative engines like ChatGPT, Bard, and Bing Chat.

June 1, 2025